Put a volunteer in the spotlight in an original way!
During the past year, various target groups have come to the fore within our society and there is a noticeable trend towards recognition. Volunteers are one of these groups that deserved the necessary attention.
Growth cards responded to this target group.
How growth cards deploy its product on the volunteer market
How do you thank someone who is close to your heart or who has helped you out in the last few months... not so easy in the current circumstances. Growth cards saw a market in this and designed a unique hand-made paper type that ensures that the paper is converted into a mix of 4 meadow flower types!
A unique, ecological and environmentally friendly concept that makes everyone happy, But how do you market this!
A product with a double slant
Emotion Marketing
Who can best encourage a target group to do something than the target group itself.
Research has shown that 95 percent of our purchasing decisions are based on emotion . The advantage of an emotional message is that it is better read, seen, believed and remembered. So you can say that it is a good basis to build and - very important - maintain a relationship with a brand. A brand that touches the heart of the consumer is guaranteed to have a place in the head! Yet emotions are not used in a strategic way enough.
How do you add emotion to your message? We get angry, happy, sad or surprised by the things around us. All of these emotions trigger a natural response in the form of behavior. As an entrepreneur, you want to ensure that you can influence someone's (purchasing) behavior through emotion.
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Adding emotion to content is a good tool for those who want to establish a long-term relationship with the customer. It is not a complete replacement for the rational marketing message, but if the emotion is used in the right way, the brand will get stuck in the top of mind of the customer more quickly . With the right mix you give your brand a boost in both the short and long term!
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Do you think that emotion can also make your brand or product grow, but are you not quite sure how to do this? or are you looking for a specialist who can make adjustments where possible? Please feel free to contact us without obligation!
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