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we communicate through forms

an indispensable element in your communication

Content marketing and visual storytelling can be seen as twins, they cannot be separated in any situation. They reinforce each other and ensure that your product stays in the mind of your target group for longer.  

Storytelling seems to be a new trend in marketing,

but has been around as long as mankind has existed.

Within the entertainment world , visual storytelling or scenography is one of the three pillars of a successful production . Nowhere else has visual storytelling had such an impact than in a theater proposal....

until we started telling our stories online.

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Visual storytelling moves, connects, inspires and stimulates

Visual storytelling helps you to connect with your target audience. It helps tell a story in a way that suits you and your target audience. In stories we find our common values and share emotions. It helps brands tell and convey their story to their audience in a catchy way.

Visual storytelling may be a trend, but not only of this time.

In the musical 14-18 and 40-45 we took on the entire visual storytelling project. A well-known story that touches us all both visually and substantively, but without the scenography the script would never have been so strong and the performance would never have been so successful. You cannot tell emotion, you have to experience emotion and you do this by looking at a story .

In the meantime, more than 750,000 visitors have been able to experience the story.  Visually there are some very strong scene changes that literally send the audience into the war. Just by putting so much attention on the visual of the story (for a company you can compare this as a product) this sticks in people's minds. This is so important when we start working with online storytelling. The strength of visualizing the story ensures that your target group continues to keep your product top of mind and will therefore proceed to a possible purchase.

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We make sure our customers miss us

It is now clear that we need social contact to live happily, while still holding on to our own personal values.

In the fitness sector, personality is very important, working on your appearance and your personal IK is one of the main goals. Even though we like to go to a well-known fitness club, we usually stay within our own bubble. Personal guidance from a coach is therefore indispensable during and after exercise. We notice that this will be extended on all platforms in 2021. It is therefore worth considering taking this with you  in your communication strategy.  The focus is much more on personal direct communication and this within small effective target groups .

How we sell the Infraligne product

The communication is split into two parts including  branding and communication strategy d irect marketing strategy, including branding see I give a face to sell the story, you will notice this and reflect on your target audience, by the way .... it is shown that only people you associate with something or someone like them have seen you at least 27 times. The second strategy is Direct marketing, in which you prove that the product does indeed deliver the desired results that you expect as a customer.

 

Another important fact is that you must dare to invest in your marketing strategy and stick to it as planned. It is not the likes that may determine whether you will continue to advertise or stop, it is your predetermined content planning that keeps the reins. Allowing for a few months to advertise successfully is certainly not a must.

Do you think that a story can also grow your brand or product, but are you not quite sure how to do this?  or are you looking for a specialist who can make adjustments where possible? Please feel free to contact us without obligation!

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